The average price for an acre of land in England is £11,000.00. In contrast, an acre of land with planning permission could be worth as much as £1.25 million. The exact value will be dependent on the location, number of houses permitted to be built, market conditions and infrastructure costs.

Strategic land refers to a plot of land which has the potential to be developed at some point in the future. Strategic land is usually located on the border or close to sustainable towns and villages with good infrastructure. Ideally, land should be close to good transportation links, have sufficient access to a highway, have no previous issues with flooding and be relatively flat.

In summary, a Land Promoter’s role is to unlock the development potential of land, handling all the planning risk and complexity, in exchange for a share of the land’s value once planning is achieved.

Our promotion strategy is individually tailored for each site to ensure we achieve the best possible outcome.

A site may be required to be promoted through a Local Plan to have it allocated for development before a planning application is made. In other cases, it may be appropriate to submit a policy compliant planning application. We will also consider the alternatives to obtain planning consent, such as reviewing the council’s five-year housing land supply position.

We fund the entire planning process at our own cost and risk, including all planning and legal costs. If we are unsuccessful in obtaining planning permission, all of our costs are completely written off and it won’t cost you a penny.

Our fees are charged on a pre-agreed percentage of the sale proceeds of your land when it is sold. All of our fees are negotiated and agreed before we accept an assignment.

There is no risk to the landowner. We take on all the risk and use our own capital to fund the planning process. If we are unsuccessful, all of our costs are written off and it doesnt cost the landowner anything.

If planning permission is refused, we will review the reasons for refusal and put in place a solution to try and overcome the issues. This may result in our team submitting an appeal.

We do not rely on any third-party funding. We fund the entire planning process from our own resources.

A Promotion Agreement is essentially a joint venture agreement between us and the landowner. The agreement will enable the landowner to have access to our experience, expertise and financial resources to obtain planning permission. The Promotion Agreement will fully set out the likely timescales involved, the extent of the works we agree to undertake and details of our agreed fees.